The Design Thinking (DT) approach, once used primarily in product design, is now finding its place in Enterprises which are moving fast from products to services or physical to digital products offerings. It focuses heavily on user experience, instead of features. Every established company that intends to globalize its business must invent processes that can adjust to different cultural contexts. And every established company that chooses to compete on innovation rather than efficiency must be able to define problems artfully and experiment its way to solutions. A design-centric organization empowers employees to observe behaviour and draw conclusions about what people want and need.
Today it is no longer a luxury, but necessity to adopt these practices to ensure our product or services are carefully crafted for the intended need (s) of our customer/user.
We have one of the Transformation Leaders, Biplab Roy, coming in our upcoming Agile Coffee Talk to share his experience of adopting Design Thinking along with Scrum and how it has enabled his team & Organization for better products/service and innovation.
While waiting for the Coffee talk, we decided to look around a little and bring to you a set of quick bites on design thinking.
What is Design Thinking?
Design thinking is a multidisciplinary process that builds solutions for complex, intractable problems in a technically feasible, commercially sustainable and emotionally meaningful way. Design thinkers balance intuitive originality (the hallmarks of great designers) with analytic mastery (the hallmarks of business leaders and engineers) to create business-focused outcomes that generate transformative, innovative and strategic change.
The Key Elements of Design Thinking
It begins with empathy where we must not just be done with a survey but also take time to understand the real problem of a user and the emotions behind. The last element of test is the key; it allows you to improve further by collecting feedback and feelings of the user while experiencing the prototype
Key Benefits of Design Thinking
- Intuitive and human centric solution or service and design
- Ensure solution or product meets the end user needs
- Shorter time-to-market
- Product or service innovation
- While Scrum enable us to do “Things Right”, DT enables us to do the “Right Thing”
- Transformative innovation is inherently risky. It involves inferences and leaps of faith; if something hasn’t been done before, there’s no way to guarantee its outcome.
- Culture changes slowly in large organizations and resetting the expectations is hard and difficult.
- It’s difficult if not impossible to understand how much value will be delivered through a better experience or to calculate the return on an investment in creativity.
Some of the challenges in adopting Design Thinking
An organizational focus on design offers unique opportunities for humanizing technology and for developing emotionally resonant products and services. Adopting this perspective isn’t easy. But doing so helps create a workplace where people want to be, one that responds quickly to changing business dynamics and empowers individual contributors. And because design is empathetic, it implicitly drives a more thoughtful, human approach to business.
This Agile Coffee Talk, we will learn, from Biplab, What DT is and how it can be imbibed and made effective in a Product or Service development environment.